The devil holds an apple reminding him that the deal is non-voidable. As he walks into the red room, he realizes that he cannot escape the devil. Although The Weeknd believes he is alive and free, he finds himself in a car accident that nearly kills him. However, the devil is not human and therefore cannot be killed. The Weeknd then realizes that the deal is awful so he buries this new singing creation and shoots the devil. The devil then lights him on fire and kick-starts his career. The story begins with a struggling The Weeknd trying to get people to notice him at gigs. In Can’t Feel My Face, Lucifer literally sets The Weeknd on fire and figuratively lights up his career. This man holding an apple represents Lucifer from the garden of Eden and the industry that lit up The Weeknd’s career.
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